Google runs an auction for each search. Your position depends on your bid and your Quality Score, which reflects ad relevance, expected click-through rate and landing page experience. Better ads and pages can mean lower costs.

It depends on your industry and competition. We usually recommend starting with a modest budget, proving the cost per lead, then scaling. Ad spend is paid directly to Google.

Google Ads brings leads now; SEO builds free traffic over months. Most businesses benefit from running ads while SEO grows.

Conversion tracking records actions like calls, form fills and purchases from your ads. Without it, Google can’t optimise for leads and you can’t see what is working.

Yes. We have dedicated pages for Rawalpindi and Islamabad and run campaigns targeting any city in Pakistan or overseas.

Yes. We start with an audit, keep what works, fix tracking and structure, and you keep all history and data.